Tuesday, 12 July 2016
Tuesday, 5 July 2016
Assignment 3 Making An Unsigned Music Video
Introduction
Hello, on this post me and my group are making a music video for a band. The song that will be playing throughout the music video, will not be from us; it will be from the band. But we will need permission from the band to use their song and play through our music video for them. We are a group of four and we have been recruited by the music video company, 'Global Studios', to make a music video from someone.
Why are we using an Unsigned Bands music for this music video
We as a group have decided that we should get the music from an unsigned music artist, because for one we would very most likely get permission for them, more than a very well known music artist. There will also be a lot of copyright issues, especially with the song, the style and the story. It will also increase their audience, then it would for a well known music artist.
Hello, on this post me and my group are making a music video for a band. The song that will be playing throughout the music video, will not be from us; it will be from the band. But we will need permission from the band to use their song and play through our music video for them. We are a group of four and we have been recruited by the music video company, 'Global Studios', to make a music video from someone.
Why are we using an Unsigned Bands music for this music video
We as a group have decided that we should get the music from an unsigned music artist, because for one we would very most likely get permission for them, more than a very well known music artist. There will also be a lot of copyright issues, especially with the song, the style and the story. It will also increase their audience, then it would for a well known music artist.
Assignment 2: Styles, Conventions and techniques of music videos
In-concert and as live footage
Red Hot Chilli Peppers is a band, that creates usually rock music. Rock is the type of genre they use to make music videos and they have been doing that since they started their band in Los Angeles in 1983. The music videos below are obliviously from the Red Hot Chili Peppers and each video shows the Red Hot Chili Peppers in the concert
_________________________________________________________________________________
Animation
What is Stop Motion animation?
Stop motion is a very useful animation technique, it is animation that is captured one frame at a time. It creates the illusion of movement, when you play all the images at once at a fast pace. Some music videos with animation make it look very realistic. For example, 'Wallace and Gromit'; they only use wax and different materials to make it into a figure or an object. After they've done that they take pictures of each wax figure at a time, which are doing different movements from each other and then playing at a fast pace and while watching the sequence, it almost looks like it's moving by itself. Same also with Lego.
Now animation in a music video can be different
_________________________________________________________________________________
Interpretive
"Landscapes, people, places, actions and events can indicate various environmental, fantasy and psychological meanings and moods for the music".
Page 315, Line 7
I have used this quote because I think it is a good example to explain an interpretive music video. If the music video is trying to send a message to the audience, they can do it many ways. The main singer can sing certain lyrics that that go with the video and to go with the message that is being sent to the audience. But singing lyrics doesn't usually give the audience the full message, the message usually gets told from what the audience can see, the video of the song. The video can show miserable colours such as grey, to show if it's an emotional song. The video can have actors playing in the video, to show what is going on and what is the message that the audience shall get.
Example of an Interpretive Music Video
_________________________________________________________________________________
Narrative
Narrative: Tells a story
Narrative is basically telling a story exactly like how a film, or a TV series would tell it; the whole story in the film or TV Series. In Films, TV series, Music Videos and other videos, they all start as a Equilibrium. Equilibrium means, 'Peace', it starts normal and usually happy. It will then march it's way down to a Disruption. The Equilibrium disappears and something happens that is usually bad and it has to be dealt with, or it can be about something important that disrupts the Equilibrium, it can be happy, but not bad and not as happy as it was at the start. As the Narrative continues to move forward, it needs Conflict to continue with that process; for example, 'Heroes and Villains'. The Protagonist tends to be the hero. If in that case then, The Antagonist will have a problem about The Protagonist, in the film.
Another part of Narrative is Open and Closed Narratives. An Open Narrative is, giving the audience the need to think about what is happening, what is the story and a Close Narrative is telling the audience what's going on, what's the story about. Now music videos will usually have all of that in it; but the only difference is, no matter what the music video has to have strong images. It's really important for music videos to have strong imagery. This is because music videos have no words, just lyrics. Some music videos do start off with words, people talking and it gives the audience a bit of an understanding about the story, but it will usually still need strong imagery.
Surrealist Narrative
A surrealist narrative is an unrealistic music video, that can't be seen in reality. It doesn't exist and it cannot happen in the world.
_________________________________________________________________________________
Impressionist
Impression in a music video is all about the atmosphere, the colour and the sound. It is a music video where one shot can explain what is going on and what mood the music video is in. Impressionism was first introduced in the 19th century as a movement in western classical music. It is now still used in newer music video, for example this image here, This is a screenshot that I have taken and it is from one of the newest songs, 'Hello from Adele'. Even when it was introduced ages ago, it is still used now.
The colour in this screenshot is gray and miserable, with a car from a great
_________________________________________________________________________________
_________________________________________________________________________________
Surrealist Music Video
A Surrealist music video is exactly like a Surrealist Narrative music video, but it hasn't got a Narrative. It can have a story to it, but it would most likely be an unrealistic, creepy music video that can be inappropriate to the audience.
_________________________________________________________________________________
Pastiche
Pastiche is when a music video is made and then another music video is made from a different artist years after and they have similar styles that imitates. These similar styles can be, the same camera shots, with the main singer standing in the exact same way as the other singer is, the costumes can be very similar especially the colours, the same dance performances, the same editing techniques, both music videos can have nearly the same settings and also similar backgrounds.
_________________________________________________________________________________
_________________________________________________________________________________
Parody
A Parody in a music video, is a music video that has the same beat in a similar original music video, but in the parody it takes the mick out of something. It is a certain style that is similar of a particular artist (music artist), a particular writer, or even a particular genre. Parody's are made for a laugh, to do this they can have silly costumes on, quite funny lyrics that takes the mick out of something, or even the video itself.
_________________________________________________________________________________
Referencing
Referencing is a creative method to refer to the iconography from another genre. Furthermore, referencing is inter-textual meaning that music videos can reference a variety of media sectors (film, TV, online, gaming and more). For example, in the music video, 'Michael Jackson - Thriller', it is about him and his girlfriend seeing a zombie film in the cinema, which is the film genre Horror. the girlfriend couldn't stand watching the film, because it was to spooky for her. She then left the cinema, with the Michael following her out. Further into the video, the dead come to life and they turn into zombies. This is referencing the zombie film genre, when this is a music video.
_________________________________________________________________________________
Homage
Conventions
The meaning of conventions are the rules or ingredients of a particular genre of form. For example, in Sci-Fi films, in it they would usually have robots, aliens, going back in time and it would usually be set in the future. From Goodwin's illustrate theory, this is alike to it. Goodwin's illustrate theory was how music videos ca use a load of images to illustrate the meaning of the genre and the lyrics in the music video to the audience.
_________________________________________________________________________________
_________________________________________________________________________________
Lyric Interpretation
One time a man named Andrew Goodwin completely stated that there were three different ways to connect any music video to the actual song one of these ways was Illustration. Illustration is the simplest one out of them all, it is a easy concept to put around a music video. This is because it gives the audience a literal meaning and in other cases the lyrics in the song go with the music video.
_________________________________________________________________________________
Extending or Consolidating Songs Meaning
Extending or consolidating song's meaning is when they extend the music video that has a meaning to it and usually the whole music video would be a story. This is really similar to Goodwin's theory, how music videos use images to illustrate the meaning of the genre and the lyrics. But when you extend the meaning, you still use imagery and the music, but the entire music video can have a story to it. This story can have a meaning to it and it can be extended, by continuing the story in the music video.
_________________________________________________________________________________
_________________________________________________________________________________
Cutting to Beat
Textual Analysis
Camera Movements and Angles
The first shot in the music video, is a close up of a water cooler being used as you see because of the air bubbles risen to the top. This shows the audience that someone has just used this water cooler. It then slowly zooms out which then after moving to the next shot of the woman that has just used the water cooler. Zooming out slowly in the first shot adds effect, making the next shot with the woman starting out nicely. In the same shot with the woman in it, the camera moves back doing a reverse dolly shot. But the cameraman has made it so that the camera is at the same distance from the camera to the woman, so it doesn't look weird, for example if the reverse dolly shot wasn't zooming in and out while shooting. As she's walking to something, the audience can see a clear view of other women working on computers. This shows that it is first set in a work place and that she is most probably walking back to her desk.
This next shot shows a tracking shot, tracking to the left
Monday, 16 May 2016
Subscribe to:
Posts (Atom)